Consideration

Consideration
2006.07.29 4:34

We are selling two different eels. One is 30 cm long, 7 cm width and the price is $7. The other one is 25 cm long, 5 cm width and the price is $10.
The only difference is one is made in China and the other is domestic made. I think the taste is completely the same but Japanese people prefer buying domestic ones, not imported ones.
Strangely enough the case of domestic eels is bigger and tough, that of imported eels is smaller and fragile, so there are a lot of room around the domestic eel in a case while almost no room can be found inside the case of imported eels. I thought it strange and I proposed my manager to change the cases being used by each eel.
'Imported eels are bigger so we ought to use bigger and tougher cases for them. Domestic ones are smaller and we ought to use smaller cases.' My manager's explanation was this. 'It's according to their prices, not their size.'
Of course I don't believe such an excuse. I think domestic eels are smaller but more expensive so we need to show that they are more splendid by using a luxury case, I think that's all.